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Born in South Africa. Indalo Outdoor Media was built on a simple belief. That the most creative, most effective and most powerful work has people at its core—their needs, wants, dreams and hopes. It’s a belief that can be seen in action in everything we make. Today, we call this belief HumanKind. And it’s helped countless brands become more valuable to the people they serve, all around the world.
Indalo Outdoor Media has a complete ad management platform. It contains a CMS, an ad server, a video player and an analytics tool all within the same intuitive workflow, making all your data available and seamlessly integrated at every step. From proposal, planning, scheduling and playing to reporting, analyzing and invoicing, we’ve got you covered.
Simple and intuitive, with everything easily accessible.
Faster and more accurate proposals, reporting and analytics.
Able to handle both DOOH and OOH assets.
Able to share and collaborate with other media owners.
Connected to multiple SSP:s for programmatic buying.
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Indalo Outdoor Media’s Outdoor division has grown significantly in the past few years, we are proud to have produced iconic sites from leading local and international brands.
In everything we do we apply our age old Methodology which is simply Understand - Imagine - Innovate - Activate.
We are proud to have large format structures in major hubs like Lamseria International Airport, Ghandi Square Johannesburg and on major Arterials like the N1 between Johannesburg and Pretoria.
True to our Methodology, a larger part of our inventory is customized - We are again proud to have constructed Customized Cubes for Soweto Gold and Heineken South Africa brand throughout Kwa-Zulu Natal and Gauteng. This once again a true testament of our unique people centred approach
Activations & Experimental Marketing
Featured Clients 1: Bestmed national mall activation campaign
Summary
Following a successful roadshow for Bestmed Medical Scheme which was particularly focused on
visiting Eskom Power Stations and Service Centres around South-Africa, we were tasked to do a follow
up on the initial campaign by reaching out to customers we had previously switched at Eskom sites. We
decided to a mall campaign in those particular vicinities where we partnered with click and dischem
for clients to do health checks in return for branded novelties.
ACTIVATIONS & EXPERIENTAL MARKETING
Featured Clients 2: Nivea for Men
SUMMARY
We were tasked with a campaign that emphasised consumer awareness instore activity and engagement
on social media. We also wanted to reward customers for Nivea purchases, so we crafted the Nivea for Men
Summer Roadshow, which focused on malls with high foot track around South Africa. Every customer that
purchased a Beirsdorf product had an opportunity to spin a wheel and stand a chance of winning instant prizes.
SUMMARY
Golden Delight rice is a Kwazulu-Natal based brand owned by Goldkeys International which is a muslim
family owned business. The brand was growing based on the fact that it is a proven brand and has been on
the market for a while, it was however struggling or far from its counterpart or competitor Aunt Caroline Rice
which is the dominant brand in the category. We had to design a campaign, which too into cognisance the
clients conservative values. We changed the colours of their promotional clothes from a dull brown and introduced a bright orange colour, we sourced promoters who were more proficient and vibrant we then ran
an instore campaign in 20 boxers in the Eastern Cape and in 12 Cambridge stores in Kwazulu-Natal simultaneously.
The mechanic was an opportunity to win a phone in a lucky draw in each store by writing your details
on the back of a till slip.
Media Buying
Outdoor Advertising
Brand Activations
(Case Study)
Field Marketing
(Case Study)
Contact: Mpiwase “MP” Mabandla
Email: mpiwase@inkondegroup.co.za
Phone: +27 81 510 0524
Johannesburg Address
Unit 19 Ohm Industrial Park
1 Ohm Street
Kya Sands
2169
© 2022 Indalo Outdoor Media