Activations & Experimental Marketing

Featured Clients 1: Bestmed national mall activation campaign

 

Summary

Following a successful roadshow for Bestmed Medical Scheme which was particularly focused on

visiting Eskom Power Stations and Service Centres around South-Africa, we were tasked to do a follow

up on the initial campaign by reaching out to customers we had previously switched at Eskom sites. We

decided to a mall campaign in those particular vicinities where we partnered with click and dischem

for clients to do health checks in return for branded novelties.

SUMMARY

Golden Delight rice is a Kwazulu-Natal based brand owned by Goldkeys International which is a muslim

family owned business. The brand was growing based on the fact that it is a proven brand and has been on

the market for a while, it was however struggling or far from its counterpart or competitor Aunt Caroline Rice

which is the dominant brand in the category. We had to design a campaign, which too into cognisance the

clients conservative values. We changed the colours of their promotional clothes from a dull brown and introduced

a bright orange colour, we sourced promoters who were more proficient and vibrant we then ran

an instore campaign in 20 boxers in the Eastern Cape and in 12 Cambridge stores in Kwazulu-Natal simultaneously.

The mechanic was an opportunity to win a phone in a lucky draw in each store by writing your details

on the back of a till slip.